Staying relevant: why your website has to keep earning attention
Relevance is not something you own; you have to keep earning it. How to tell your website is losing relevance and how to keep it current without a big redesign.
Journal
Digital business
Articles on WordPress, SEO, online stores, artificial intelligence, cybersecurity and digital business by Tsvetelin Penkov.
Scalefocus: tech teams are getting smaller and more experienced
Scalefocus reports slightly higher revenue with fewer employees. Why tech teams are becoming smaller and more experienced, and what that means for you as a client.
Bulgaria's tech exports near EUR 3 billion: what is behind the number
Bulgaria's ICT exports are estimated at close to EUR 3 billion. Why the figure is hard to measure, and how smaller companies can look convincing to international clients.
Growth under pressure: why your website is infrastructure too
Weak connectivity, limited capacity and security breaches can slow growth. Five questions about how resilient your website is, plus a plan for the next 90 days.
IT outsourcing grows up: how to choose a provider when value is what counts
IT outsourcing in Bulgaria is shifting from headcount growth to value and AI. Five questions that show whether you are working with a mature provider.
System integration grows with the euro and the cloud: checks for your website
System integrators are reporting double-digit growth driven by the public sector, the euro and the cloud. A checklist for making sure your website and online store are fully set up for euro pricing.
Digital transformation is no longer about technology but about using it
Most companies already have the technology they need. The challenge is using it well: what that looks like for your website, CRM, analytics and online sales.
Data Doesn't Speak One Language: MFG's Lesson in International Growth
A credit model can't simply be copied from one country to another, because the data is different. The same lesson applies to multilingual websites and online stores.
SmartCheck and the "Test Fast" Principle: A Lesson Beyond Fintech
SmartCheck helps lenders launch new products without lengthy custom development. The same principle works for websites and landing pages.
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