Rosinamakeup.com
A personal website for a make-up artist presenting services, portfolio and how to book.
Services
Web Design and Website Redesign
Web design decides whether a visitor grasps within seconds what you do and what to do next. Penkov Studio creates new designs and redesigns existing sites while keeping your important pages and URLs, so a fresh look does not cost you your Google rankings.
Web Design and Redesign
- WordPress
- Elementor
- WPBakery
- Divi
- CSS
- Google Search Console
01
What you get
UX and visitor journey
A clear hierarchy, visible calls to action and fewer steps to an enquiry or purchase.
On-brand visual design
Colours, typography and components chosen to fit your brand rather than the latest trend.
Mobile-first layouts
Layouts designed for phones first and checked on real screens.
Redirect map
During a redesign, every old URL gets a new home, and redirects are tested before launch.
Template system
Reusable sections and styles that keep the design consistent as you add new pages.
02
Process
Review of the current site
What works and what does not: speed, mobile, SEO, outdated plugins and design. You then decide whether to improve it or redesign.
Structure and content
Which pages stay, which are merged and what gets added, with care for pages that already bring in traffic.
Design
Designs for the key pages on phone, tablet and desktop, which you approve before the build starts.
Build and redirects
Building the new site and preparing redirects from the old URLs.
Launch and checks
Going live, submitting the new sitemap and checking indexing in Search Console.
03
Why it matters
Technology
- WordPress
- Elementor
- WPBakery
- Divi
- CSS
- Google Search Console
A good fit for
- Dated-looking sites that still bring in traffic
- Sites that are awkward to use on a phone
- Businesses that have rebranded
- Businesses that get calls but few enquiries through the site
- New businesses that want a clear visual identity online
Keep your visibility
Key URLs are kept or redirected, so you do not start from scratch in Google.
Designer and developer in one
The design comes from the person who will build it, so it is realistic to implement and kind to page speed.
Design with a purpose
Every element has a job: to explain, to persuade or to lead to contact.
Web design that serves your content
A beautiful site that brings in no enquiries is an expensive business card. That is why web design at Penkov Studio starts with the content and purpose of each page, with colours and fonts coming afterwards. The design should spotlight what matters most: what you offer, why people should choose you and how to get in touch.
Redesign without losing your Google rankings
The biggest risk in a redesign is not the design, it is the URLs. If a page that brings visitors from Google changes its address without a redirect, its traffic disappears. So before a redesign we list all your important pages, check in Search Console which ones get impressions, and map every old URL to its new home. If you are also changing hosting or domain, the plan covers the migration too.
Improve or start over?
Not every dated site needs a full redesign. Sometimes improving the mobile version, the speed and a handful of key pages is enough. A review of your current site shows which option makes more sense, and the decision is yours.
Designs that can be built to load fast
Because the same person designs and builds the site, the design is planned around WordPress and Elementor, WPBakery or Divi from the start. Heavy animations and oversized images are avoided, since they slow the site down and hurt your Core Web Vitals.
Related services
If you are starting from scratch, see website development. After a redesign it often makes sense to invest in SEO to get the most out of the new structure. Examples of finished sites include rosinamakeup.com and szdetailing.com. Send us your current site address through the project inquiry form.
FAQ
Frequently asked questions
Will I lose my Google rankings after a redesign?
The risk is reduced by keeping or redirecting important URLs and watching indexing in Search Console after launch. Nobody can offer a full guarantee, but careful planning reduces the risk considerably.
Can you improve my current site without rebuilding it?
Yes. Work often starts with a review and a list of issues: speed, mobile, SEO, outdated plugins or design. You then decide whether to improve the site or redesign it.
Will I see the design before the build?
Yes. You approve the design of the key pages before the build begins.
Can I keep my existing content?
Yes. Content that works is carried over and, where needed, reworked for a clearer structure and better SEO.
Do you design logos and brand identities?
The focus is on web design. If you already have a logo and colours, the site is built around them. If not, we can discuss it when you get in touch.
Related services
Speed Optimisation
Faster WordPress sites: WebP and AVIF images, caching, and less unused CSS and JavaScript.
Explore the serviceCore Web Vitals
Targeted work on LCP, INP and CLS based on Search Console and real-user data.
Explore the serviceMaintenance
WordPress and plugin updates, backups, security checks and small content changes.
Explore the serviceNext step
Got a project in mind? Let us turn it into a website that performs.
Tell us briefly what you need. You will get an email reply with a few clarifying questions and an indicative quote.