Export revenue from ICT products by organizations operating in Bulgaria is approaching EUR 3 billion. That estimate comes from Alexander Glavchev in Digitalk 101, who stresses that it is an approximation. The reason is simple: technology exports are hard to measure.
Why it is hard to measure
- The set of companies reporting changes every year.
- Some companies decline to share data.
- The project-based nature of the work makes year-on-year comparisons difficult.
So the figure is more a sense of scale than precise statistics. And as a sense of scale, it is impressive for an economy the size of Bulgaria's.
What is behind the exports
A large share of technology exports are services: software development, maintenance and consulting, along with products sold to international clients. Analyses in the same publication also point to a shift in the model, from selling hours to taking responsibility for outcomes. We have written about this in our articles on IT outsourcing coming of age and the largest software companies.
Exporting is for small companies too
Exporting is not just for the big players. Small studios, freelancers and product teams also work with clients abroad. For them, the first point of contact is almost always the website. Here is what helps it look convincing to an international client:
- An English version with real content, not machine translation.
- A portfolio with specific projects, roles and technologies.
- Clear information about the company, its address and how contracts work.
- A fast, secure and accessible website, because technical quality is part of the proof.
If you are preparing a website for international clients, see how we approach multilingual websites and technical SEO.
Topic source: Digitalk: Tech exports keep growing despite the challenges (in Bulgarian). This article is an independent analysis by Penkov Studio.
