Staying relevant: why your website has to keep earning attention
Relevance is not something you own; you have to keep earning it. How to tell your website is losing relevance and how to keep it current without a big redesign.
Journal
Journal on web, technology and digital business
Articles on WordPress, SEO, online stores, artificial intelligence, cybersecurity and digital business by Tsvetelin Penkov.
The first autonomous AI cyberattack: what the case in Spain shows
Spain's data protection agency reported the first recorded cyberattack carried out autonomously by an AI agent. What the cases show, how fast these agents move and how to protect yourself.
Scalefocus: tech teams are getting smaller and more experienced
Scalefocus reports slightly higher revenue with fewer employees. Why tech teams are becoming smaller and more experienced, and what that means for you as a client.
Bulgaria's tech exports near EUR 3 billion: what is behind the number
Bulgaria's ICT exports are estimated at close to EUR 3 billion. Why the figure is hard to measure, and how smaller companies can look convincing to international clients.
Growth under pressure: why your website is infrastructure too
Weak connectivity, limited capacity and security breaches can slow growth. Five questions about how resilient your website is, plus a plan for the next 90 days.
The chip shortage is reshaping tech distribution in Bulgaria
A year ago distributors were talking about oversupply; today it is a chip shortage driven by AI. How the mechanism works and what companies buying hardware can do about it.
From experiments to adoption: what AI-native means for Bulgarian IT companies
Bulgarian IT companies are moving from AI experiments to real integration. How to tell an experiment from actual adoption, and the three levels of AI inside a company.
EY barometer: business is speeding up on AI, yet 70% plan to hire
86% of Bulgarian entrepreneurs are using more AI, yet their expectations have dropped from 87% to 68% and 70% plan to hire. The key figures from EY's barometer and our take.
ChatGPT ads are now available in Bulgaria: how they work and when to test them
ChatGPT ads now run in Bulgaria with a minimum budget of EUR 15 a day. How the formats, auction and targeting work, and how to test the new channel.
Stihia.ai: how a Bulgarian startup protects companies from AI threats
Stihia.ai started with a product for protecting AI agents and pivoted to training and AI policies. The team, its first clients and the lessons your company can take from it.
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