Services
SEO Services in Sofia
SEO improves how Google understands and displays your site, from indexing and speed to titles, copy and internal links. Nobody can honestly guarantee a specific ranking, so the goal is a clear plan, visible improvements to your site and results you can track in Search Console.
SEO
- Google Search Console
- Google Analytics 4
- Google Business Profile
- Schema.org
- PageSpeed Insights
- Lighthouse
01
What you get
SEO audit
A review of indexing, site structure, content, speed and competitors.
Technical SEO
Canonical URLs, redirects, the XML sitemap, robots.txt, crawl errors and duplicate content.
On-page SEO
Titles, meta descriptions, H1 and H2 structure, copy and images with proper ALT text.
Content and internal links
Topics based on search intent and a logical link structure between pages.
Local SEO
Consistent business details across the site, schema markup and Google Business Profile for searches in Sofia.
Search Console and reporting
Tracking indexing, queries and impressions, with a short summary of what was done and what comes next.
02
Process
Audit
A technical review, keyword research by search intent and a comparison with competitors.
Plan
A prioritised list of concrete steps, with an explanation of why each one matters.
Technical fixes
Fixing issues with indexing, URLs, the sitemap and structured data.
Pages and content
Optimising titles, copy, images and internal links, and adding new pages where there are gaps.
Monitoring
Tracking changes in Search Console after each step, rather than relying on guesswork.
03
Why it matters
Technology
- Google Search Console
- Google Analytics 4
- Google Business Profile
- Schema.org
- PageSpeed Insights
- Lighthouse
A good fit for
- Sites that barely show up in Google
- Local businesses looking for customers in Sofia
- Online stores with many categories and products
- Sites that lost traffic after a redesign or migration
- Businesses that want to publish genuinely useful content
A clear plan, not promises
You know what is being changed and why, instead of being promised the top spot.
Measurable progress
Impressions, clicks and indexed pages are tracked in Search Console, where you can see them too.
SEO and development in one place
Technical changes are made directly, without waiting for a separate developer to implement them.
SEO that starts with an audit and ends with measurement
SEO is not a list of keywords sprinkled through your copy. It works on three levels: the technical health of the site, the content of each page, and the signals that tell Google your business is real and relevant to a given search. Neglect any one of them and it holds back the other two.
Technical SEO
If Google cannot crawl and index your pages properly, the copy does not matter. So the first checks cover canonical URLs, redirects, the sitemap, robots.txt, duplicate content and structured data. Speed is part of technical SEO too, and the deeper work on it is described under Core Web Vitals.
On-page SEO and content
Every important page should answer one specific search. Titles, meta descriptions and the H1 and H2 structure are shaped around search intent, and internal links guide both visitors and Google to your key pages. Where you offer services that have no page yet, new pages are proposed.
Local SEO for Sofia
For businesses serving customers in a particular city, local signals carry real weight: the same name, address and phone number everywhere, organisation schema and a well-maintained Google Business Profile.
What we do not promise
Nobody can honestly guarantee a specific position in Google. What we can guarantee is transparency: you know what is being done, why, and how it shows up in Search Console.
If you are building a new site, the SEO foundation is included in website development. For an audit of your current site, send us the address through the project inquiry form.
FAQ
Frequently asked questions
Do you guarantee a position in Google?
No. A specific ranking cannot be honestly guaranteed, so the work follows a clear plan and measurable steps you can track in Search Console.
When will I see results from SEO?
Technical fixes are picked up the next time Google crawls the site, while ranking changes usually take longer. Exactly how long depends on the site, the competition and the scope of the work.
What does the SEO audit cover?
Indexing, structure, content, speed and competitors, with concrete recommendations in order of priority.
Do you do local SEO?
Yes. It covers consistent business details everywhere, organisation schema and Google Business Profile, aimed at searches in Sofia or another city.
Can you work on a site you did not build?
Yes. The audit starts from the current state of the site, regardless of who built it or which platform it runs on.
Related services
Web Design and Redesign
A new design or a redesign that keeps your key pages and URLs intact, so you do not lose visibility in Google.
Explore the serviceSpeed Optimisation
Faster WordPress sites: WebP and AVIF images, caching, and less unused CSS and JavaScript.
Explore the serviceCore Web Vitals
Targeted work on LCP, INP and CLS based on Search Console and real-user data.
Explore the serviceNext step
Got a project in mind? Let us turn it into a website that performs.
Tell us briefly what you need. You will get an email reply with a few clarifying questions and an indicative quote.