E-commerce Solutions for Growing Online Stores

E-commerce beyond building the store

This service is not about creating a new online store; for that, see online store development. It is about the processes around the sale: how customers pay, how orders reach the courier, how your products show up elsewhere and how you find out what is working.

Payments

Bulgarian shoppers still often choose cash on delivery, but card payment is increasingly expected. Each method has its own settings and order statuses. A badly handled status leads to orders that look paid but are not, or the other way round. That is why payments are tested with real scenarios, including declined payments.

Speedy and Econt

If every shipping label is created by hand on the courier's website, you lose time and risk a wrong address. Integrating Speedy or Econt lets customers choose an office or locker during checkout and see the real delivery cost, while you create the label in one click. The technical side of connecting to external systems is covered under API integrations.

Feeds and marketplaces

A product feed is a file listing all your products, prices and stock, which Google Merchant Center and other platforms read automatically. Its quality is critical: a wrong price or a missing attribute can stop a product from showing. The same data is used when selling through marketplaces.

Measurement

Without proper e-commerce tracking in Google Analytics 4, you cannot tell which products get viewed but not bought, or at which step customers give up. Tracking is set up to respect the cookie banner and each visitor's consent.

Hands-on experience

Tsvetelin Penkov works with an online store every day as E-Commerce and IT Administrator at BestAuto Bulgaria, and the portfolio includes stores such as autoport.bg and alpscube.com. Tell us about your store and what you want to improve through the project inquiry form.